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Dzuboks Magazin Set 13: The History and Legacy of the First Rock Music Magazine in a Communist Count



Džuboks (Serbian Cyrillic: Џубокс, trans. Jukebox) was a Yugoslav music magazine. Launched in 1966, it was the very first magazine in SFR Yugoslavia dedicated predominantly to rock music and the first rock music magazine to be published in a communist country.




Dzuboks Magazin Set 13



Although not the very first popular music magazine to be published in Yugoslavia (it was preceded by the jazz and popular music magazine Ritam),[4][5] Džuboks was the first magazine dedicated specifically to rock music in Yugoslavia as well as in a post-World War II socialist state.[4][3][6]


Due to being able to get my hands on foreign [English language] music magazines, I picked up the tricks used by NME, Melody Maker, etc. And we put together a magazine that ended up reaching a circulation of 100,000 copies, each issue flying off the newsstands within three days of appearing.


Initial Džuboks issues were published with the "Filmski svet's special supplement" inscription printed at the bottom of each cover, which would soon be dropped. The magazine received no negative reactions from the ruling Yugoslav Communist League (SKJ), though it did from conservative cultural circles.[8] According to Karaklajić, there was no political interference into the editorial policy.[8] Karaklajić further stated that the only political interference occurred after the magazine's launch via an SKJ representative asking for a meeting with the editors to "see what was going on and to advise us to be cautious, so as not to be regarded as someone's agency".[8]


The magazine's circulation was 100,000 copies. In comparison, the circulation of all youth magazines published by Yugoslav university organizations (for about 150,000 university students Yugoslavia had at the time) was about 80,000.[6] Džuboks published the top list of Yugoslav hit singles.[6] The magazine also published top lists from the United States, United Kingdom, France and Italy, later joined by Dutch, Belgian, Norwegian and Brazilian top lists, and on several occasions the magazine published top lists from the Philippines and Singapore.[11] During the first three years of the magazine's run, posters of foreign and domestic stars as well as flexi discs featuring international rock hits of the day were often distributed with the magazine.[1] The discs were published in cooperation with the Jugoton record label, which at the time had a licence contract with EMI.[12] The magazine also advertised Western radio stations (publishing their frequencies and program) and music magazines (publishing information about ways of ordering them).[13]


In the summer of 1974, more than five years since the magazine's demise, the Dečje novine publishing company from Gornji Milanovac renewed Džuboks under the Ladin Džuboks (Lada's Džuboks) name as a supplement to the Lada women's magazine.[14] Though the publisher was based in Gornji Milanovac, the magazine's newsroom was in Belgrade. The renewed publication's first issue appeared on 1 July 1974 featuring established film and television star Milena Dravić and rising pop star Zdravko Čolić on the cover. Now published under the Jugoslovenski muzički magazin (Yugoslav Music Magazine) slogan, the publication expanded its scope beyond just rock music, so that musical genres such as pop, jazz, and classical music also began to be covered. Additionally, adjacent artistic endeavours that fall under the category of film, photography, comics, and literature also found coverage.


By August 1976, the magazine appeared as an independent publication outside of Lada under just the Džuboks name.[1] The first editor-in-chief was Vojkan Borisavljević, and he was followed by Milisav Ćirović, Peca Popović and Branko Vukojević.[1] The first issue was released on 1 July 1974, and the last, 171st, on 22 July 1983.[1]


These beautiful large-format original press photographs are directly from the archives of Miroir du Cyclisme and Miroir-Sprint. The reverse of each photo bears the Miroir markings as a road map of its history and authenticity. The images are all stamped by either Miroir du Cyclisme or Miroir-Sprint; many have publication crop marks or show the page and magazine issue the photo was used in. Some even bear a unique stamp with the name of the photographer.


Miroir du Cyclisme was a French monthly magazine, a photo-focused wonderland of cycling news and historical articles for 35 years, from 1960 to 1994. The companion publication, Miroir-Sprint, came out weekly and reported on news of various sports from 1946 to 1971. In the era before streaming and on-demand viewing, publications like Miroir were how fans kept up on racing results, followed their favorite riders, and stayed current on all things cycling.


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